News
June 8th, 2021
Noble Cane releases two new collections: Hampden Estate and Rum Fire
Noble Cane’s founder, Federico Hernández, is pleased to announce that the brand Hampden Estate and one of its iconic overproof spirits, Rum Fire, joined our fashion collections. The two new releases capture not only the essence of the brand itself but also its spirit’s personality.
Hampden Estate is renowned throughout the world for its intensely flavorful pot still rums. It is one of the distilleries that still follow the techniques of the 18th century. Those are unique and unreproducible anywhere else, with no maquillage. This is the reason why “Authenticity from the label to the glass” is one of its mottoes. The result? Spirits with an unmistakable aromatic profile, thanks to a very high level of esters.
Its history begins in 1753 in Trelawny, a stone’s throw from the Cockpit Country. In this stunning area on the northwest of Jamaica, they have been distilling rum for 268 years. In 2009, Everglades Farms Ltd. owned by the Hussey family, acquired the estate via public bid through divestment procedures of the Jamaica Sugar Company, maintaining the unique production methods, and preserving the great traditions of Hampden.
The brand’s pillars are told in a unique label thought to provide the most transparency as possible. These include Spring Water, the use of sole water flowing from a natural source in the different production stages. Wild Fermentation, creating a very high level of esters that give an unmistakable aromatic profile, unique in its genre. Only Pot Still, 100% artisanal distillation in copper double retort pot stills. Tropical Aging, the spirits have aged for more than 7 years in Jamaica, equivalent to more or less 25 years aging in Europe. In addition, Sugar-Free and natural color with nothing artificial.
Its particular method of fermentation is one of the integral factors influencing Hampden’s ability to produce what is reputed to be the world’s most in-demand high-ester rum.
A Pure Single Jamaican Rum
Rum Fire is an overproof spirit produced at the Hampden Estate Distillery. With an ester content between 350-450 grams, it falls into the “Light Rum Owen Kelly” (LROK) category. Since hitting American shores in 2016, it has become a favorite oddball tool in the bartender’s arsenal.
The spirit is made from a blend of molasses, dunder and natural airborne yeast, then it is fermented in cedar vats for 10-14 days. Therefore, it is a subtle combination of softness and energy, in terms of both flavors and aromas. Those are accompanied by occasional notes of tar and burnt sugar cane, characteristic of the empyreumatic and mineral style of Jamaican rums.
This Hampden Estate’s spirit is, thus, a highly aromatic rum that enhances the complexity of modern and classic cocktails. Nowadays, it is an archetypal heavy pot rum part of the authentic Jamaican heritage.
Noble Cane: A Lifestyle
Noble Cane continues to offer clever and creative collections for its loyal clients, inspired by genuine brands. Our online store provides you a variety of products wholly authentic as Hampden Estate, all of them elaborated with high-quality fabrics and materials.
The designs are made for rum lovers and spirits aficionados that are looking for fresh and youthful clothing lines, as well as accessories with vibrant rum brand logos. These include hoodies, T-shirts, sweatshirts, polo shirts, caps, mugs, posters, among many others.
The entire collections are now available on noblecane.com and @noblecancancanestore on Facebook and Instagram. You can choose the item that best identifies your personality and become a stylish spirit fan.
All our products can be delivered within a few days depending on your location. Also, we would like to invite you to become part of our community. Follow us on our social media accounts to keep yourself updated on the newest releases, or use our hashtag #NobleCaneLovers to show off your purchase.
Noble Cane is more than an online merch store, it is a lifestyle!
To know more about one of the most traditional rum producers in the world, you can visit hampdenestaterum.com.
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May 11, 2021
RUMMELIER and FLORIDA RUM SOCIETY brands join Noble Cane’s fashion new collections
Noble Cane rewards the receptivity and loyalty of its customers with two new releases. In this opportunity, its founder, Federico Hernández, is pleased to announce the incorporation of two American brands into the latest collections: RUMMELIER and FLORIDA RUM SOCIETY.
Both releases capture, in a clever manner, the essence and personality of each rum brand. They are also designed for those fans and lovers of spirits that are looking for fresh and youthful clothing lines, as well as accessories with vibrant rum brand logos.
On our online store, you can find a variety of clothing and items, such as T-shirts, sweatshirts, cropped hoodies, caps, mugs, jars, pint glasses, stickers, among many others. All of them elaborated with the highest quality fabrics and materials.
Now, let’s talk about the two famous brands that served as an inspiration to create the new designs.
RUMMELIER by the Royal Rum Society™
The Royal Rum Society™, founded by Greg Hill, is committed to the introduction and championing of the rum spirit to the public. One of its goals is to educate rum lovers via the Certified Rummelier® Program. In the same way, they work on developing philanthropic projects in rum-producing communities thanks to its “SPIRIT of CANE™”.
The Rummelier® training holds an official registered professional certification from the United States Patent and trademark office. This certification is specifically designed to identify and appreciate the characteristics of “sipping” rums and to determine personal preferences based on individual tastes in a “judge-free” environment.
To know more about them you can visit royalrumsociety.com.
FLORIDA RUM SOCIETY: There is a rum for everyone!
The FLORIDA RUM SOCIETY, founded by Jay Cocorullo, consists of hundreds of industry professionals and rum enthusiasts who either reside within the State of Florida or spend much of their time therein. Its purpose is to offer high-quality products and the most trusted information to rum lovers.
What is more, this society seeks to uphold a high standard for identifying well-regarded locations for the public to enjoy various high-end rum offerings and sponsoring events to assist the rum connoisseurs in sharing and promoting the spirit they love.
You can find them on floridarumsociety.com
This is how Noble Cane keeps its goal to offer creative collections with exclusive products for rum lovers who would like to identify themselves with their favorite spirit.
You can explore these and other collections on noblecane.com or @noblecancancanestore on Facebook and Instagram. Then, choose the item that best suits your style and personality. Our products can be delivered within a few days depending on your location.
We also would like to invite you to become part of our community. Follow us on our social media accounts to keep yourself updated on the newest releases, or use our hashtag #NobleCaneLovers to show off your purchase.
And remember, just as there is a rum for everyone, on Noble Cane, there is a design for everyone!
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April 20, 2021
Admiral Rodney and Tanduay rum brands join Noble Cane's new fashion collections
Noble cane, the online store of clothing and accessories for rum lovers, is pleased to announce the addition of Admiral Rodney St Lucia Rum and Tanduay Rum brands to our collections.
From this moment on, rum and fashion lovers will be able to wear the designs and buy the accessories of these prestigious brands.
Fans and lovers of spirits will have the opportunity to distinguish themselves with T-shirts, sweatshirts or caps with the original logos of these brands. For us, it is not only a way of wearing a garment but a way of expressing ourselves and linking us with the feeling of enjoying rum with friends, family or colleagues that identifies us and defines us every day as cheerful and dynamic people.
From St. Lucia comes Admiral Rodney
St. Lucia is a Caribbean island paradise that combines volcanic mountains, tropical forests and sandy beaches. It is also the island that produces Admiral Rodney, a prestigious rum produced by St. Lucia Distillers that honors English Admiral George B. Rodney, who famously "broke the line" and defeated the French fleet at the Battle of the Saints in 1782.
Admiral Rodney is a rum with character, made in a traditional double-column Coffey distiller. It is a super premium brand that has won multiple awards. Admiral Rodney's apparel collections join as its sister brands Bounty Rum and Chairman's Reserve Rum from St. Lucia Distillers to showcase their designs at Noble Cane.
Tanduay, a Philippine Rum for the World
It is a rum from the Philippines that has won several international awards, including the Brand of the Year Award from the Global Advisory Council of the World Brand Forum.
Tanduay is considered the number one rum in the world. For example, it sold 20.5 million cases in 2019, according to Drinks International magazine.
This Filipino drink became the official rum of the Barclays Center and the Brooklyn Nets. It is also one of the sponsors of the Emmy Awards.
Noble Cane
Federico Hernandez, the founder of Noble Cane, was happy to incorporate Admiral Rodney St Lucia Rum and Tanduay Rum into our new store collections by visiting noblecane.com. Apparel and accessories can be shipped and delivered within a few days, depending on your country.
Don't forget to share your purchase and tag @noblecancancanestore on Facebook and Instagram, or use the hashtag #NobleCaneLovers to become part of our community.
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April 1, 2021
Bounty Rum and Chairman's Reserve Rum join Noble Cane's new collections
Santa Lucia rum lovers will be able to show off the designs and garments offered by the online store.
Noble Cane is excited to announce the arrival of two new brands Bounty Rum and Chairman's Reserve Rum to our repertoire of online stores. From now on, fans of these brands will be able to find different accessories and clothing collections.
Lovers of these spirits will be able to distinguish themselves by wearing clothing designs inspired by the original logos of these rum brands. They will have the opportunity to show the world the distinctive rum brand collections such as T-shirts, sweatshirts, caps, glasses, and much more. Turning the social experience of drinking with friends and family into a bond that accompanies us in the way we dress.
Bounty Rum
St. Lucia's most popular and beloved rum brand. Bounty Rum is an iconic drink, so lovers of this rum show extraordinary loyalty to the brand.
Bounty Rum is produced by St. Lucia Distillers. The brand was established in 1972 as the flagship brand of this distillery. Bounty rums are distilled twice from Guyanese molasses and aged for two to three years in bourbon casks.
Chairman's Reserve Rum
It is the epitome of St. Lucia Distillers' Super Premium rum. This drink is a tribute to the canons established by Denis Barnard when he opened the Dennery distillery in 1931 and continued producing rum until 1972 when they merged to create St. Lucia Distillers. These blending techniques were inherited by his grandson Laurie Barnard, who officially established the Chairman's Reserve brand in 1999.
Noble Cane
Federico Hernandez, the founder of Noble Cane, was very pleased to incorporate Bounty Rum and Chairman's Reserve Rum into our new store collections because fans will be able to purchase fresh, youthful, and fun items designed to showcase each brand uniquely and especially.
To explore the Bounty Rum and Chairman's Reserve Rum collections, visit noblecane.com. Apparel and accessories can be shipped and delivered within a few days, depending on your country.
Don't forget to share your purchase and tag @noblecancancanestore on Facebook and Instagram, or use the hashtag #NobleCaneLovers to become part of our community.
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Feb 2, 2021
NobleCane is pleased to announce the addition of two new brands Rhum Clement and Rhum J.M to our online store repertoire. Aficionados of these brands will be able to find different accessories and clothing collections.
The clothing collections are inspired by the original logos of the rum brands. Therefore, you will be able to purchase them in the store. “We want you to identify with your favorite rhum and have the opportunity to become an ambassador, showing your lifestyle.” - says Joselina Rodriquez, Digital Manager.
Clément Rhum
It is an exquisite Martinique rum, a sign of luxury on the palate. This distillery was founded in 1887 by Homère Clément in response to the sugar crisis in the region. It is a brand at the forefront of the revolution in Caribbean artisanal agricultural rums.
At the time, sugar beet had decimated the price of sugar cane grown in the Caribbean, and Clément helped Martinique shift from sugar to rum production. Clément has one of the most impressive and experimental aging programs on the island.
Among the collection of clothing with the Rhum Clément logo here you will find a variety of polo shirt and sweatshirt for ladies and men.
Rhum J.M
Rhum J.M was founded in 1845 and is a distillery located in Le Macouba, at the base of Mount Pelée, an active volcano at the northern tip of Martinique. The name of the rum comes from the initials of its founder, Jean-Marie Martin. The distillery is located on the site of Martinique's oldest rum distillery, dating back to 1790.
To enjoy a glass of Rhum J.M is to enjoy a unique and special sugar cane. It is to feel in the mouth, the result of volcanic soil with tropical humidity, the sea breeze along the mountainside.
In our online store, you can buy premium hoodies for men, women's cropped hoodies with Rhum J.M logos as well as a premium sweatshirt for men and women. Different types of t-shirt for both sexes. among the accessories, you will find items like a beanie sweater, tote bag, bucket hat, baseball cap, canvas backpack, carry-all pouch among others.
For Federico Hernandez, founder of NobleCane, adding Rhum Clément and Rhum J.M to the online store means allowing fans to buy fresh, youthful, and fun items designed to showcase each brand uniqueness.
To explore the Rhum Clement and Rhum J.M. collections, visit noblecane.com.
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Sept 29, 2020
Starting in October 1st, fans of Worthy Park Estate Rum, Rum-Bar Rum, and Holmes Cay Rum will be able to show their love of these brands in a whole new way with the launch of their first apparel and accessories collections on NobleCane.com.
Each collection is inspired by the brands’ original logos, allowing any fan to become a brand ambassador with just one click from the comfort of their home. They include shirts, sweatshirts, hats, tumblers, and more.
For Federico Hernández, founder of Noble Cane, adding Holmes Cay Rum, Worthy Park Estate Rum, and Rum-Bar Rum gives fans the opportunity to buy fresh, youthful, and fun items designed to show off each brand in a unique way. “Each of our pieces has its own language. Just as they can project a logo, they can also project the values of a brand such as originality, personality, trust, and credibility,” he said.
Holmes Cay Rum was created with a simple premise, to seek out the world’s best rums and release them unadulterated and at cask strength. Each limited edition release is dedicated to U.S. lovers of ultra-premium spirits.
Worthy Park Estate Rums, the oldest operating estate in Jamaica but also the newest distillery in Jamaica, was designed to maintain the highest levels of quality and efficiency. They distill their rums with the traditional Jamaican double retort pot still method, producing heavy bodied rums full of esters and congeners. That includes the distillery’s Rum-Bar line of rums, a collection led by one of Jamaica's most talked about overproof rums; as well as their Worthy Park Single Estate line up. From grass to bottle, the whole rum making process happens right at the estate. You can enjoy all products from Worthy Park mixed in your favourite cocktail, neat or on the rocks!.
Noble Cane is a platform originally created to supply “Trust Me, I’m a Rummelier” swag for Zavvy.co and therumlab.com, along with other products that help consumers connect with the rum brands they love and showcase their passion for the category.
To explore the Holmes Cay Rum, Worthy Park Estate, and Rum-Bar collections, go to noblecane.com. Apparel and accessories can be shipped and delivered within days, depending on your country.
Don’t forget to share your purchase and tag @noblecanestore on Facebook and Instagram, or use the hashtag #NobleCaneLovers to become part of our community.
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